Hi there, I’m so glad you’re here!

My name is Emily James, but everyone calls me EmJ (pronounced /m’j/). I am based in the beautiful Boulder area where I can often be found in the mountains with my pup, Baxter, at a local climbing gym or coffee shop, or spending time with friends and family.

During my 13+ year career I’ve utilized design thinking strategies—user empathizing and researching, iterating and prototyping, and user testing—to determine and implement design solutions for product builds of SaaS platforms, web and graphic materials for editorial, apparel, small business and non-profit organizations. With my expert visual experience and problem-solving mindset I aim to build products and services that spark delight through identifying and designing features and experiences that aim to solve and ease user needs.

In recent months, I’ve begun to implementing AI tools—Claudie, MidJourney, and UX Piliot—to help further product development strategies from performing research and helping build personas to developing wireframes and low-fi prototype concepts. Additionally, I’m beginning to expand my international skills and mindsets by helping to expand and adapt a US based agricultural finance platform for UK finance services.

I look forward to an opportunity to connect and chat about how my skills and experiences can contribute to helping your team build user-centric products and experiences.

Key Successes


  • Led design of agricultural loan management platform and associating app, AgWallet, that drives a daily average of $1M in agricultural input loans

  • Developed company-wide email design system which unified visual styling for 30+ brands and lead to an 80% increase in membership conversions

  • 1 of 5 students selected for Flatiron School’s Capstone Project Showcase

  • Developed responsive web, landing pages and emails using HTML and CSS to extend marketing efforts and improve mobile engagement

  • Led design direction and developed templates and brand style guides to help assist and direct visual marketing efforts

  • Designed and defined visuals and features for website development

  • Improved and aligned marketing efforts across multiple teams and brands through establishing design systems and brand guides

  • Led design reviews to review materials, discuss design direction, brainstorm ideas and align visuals for web, marketing materials and brand identities

Education


Certificate: Intro to AI Product Design
EVLTR

Certificate: Product Design
Flatiron School

Bachelors of Science: Advertising
Minor: Photography
San Jose State University

The classic headshot
Bax and I ready for adventure!
Bouldering with friends
A hike in Colorado's winter wonderland